Your Brand is More Than Just a Logo

Your organization's brand is the keystone of all your communications. Building your brand is a complex process that requires time, effort and input from your stakeholders. Resources found here will focus on the importance of the brand and tools that you can use to build and steward it.


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Brand Basics

Brand Fundamentals shares the importance of developing a brand brief.

Brand Brief Worksheet

Use this worksheet from Brand Fundamentals to develop your organization's brand brief.

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Branding Matters & Brand Standards

Savvy Workshop shares their insights about why branding matters and how to set up your brand standards.

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Unprecedented Collaboration

Nearly 20 foundations and corporations have invested in building the capacity of NH nonprofits through their support of this project.

Learn more about the collaborators


The Go Factor

In the triad of "ready, set, go" NonprofitNext is the "Go Factor." Tools that you find here allow you to quickly move into action by downloading a resource that you can use today - A checklist, a template, information to bring to your next board meeting.



Do you have a template or a sample that could save time for your peers in the sector? Help us build the most robust, extensive set of resources available. Send your content and your ideas to



Can't find what you're looking for? Try the search function at the top of each page. Still can't find it? Let us know what you're looking for. Email or call 603 225-1947.

194 Pleasant Street, Suite 14
Concord, NH 03301
P: 603-225-1947

The materials on this website are provided for informational purposes only and do not constitute legal advice. Although we strive to ensure that our information is accurate and useful, we recommend you consult a lawyer if you want legal advice. Check out our Business Yellow Pages for legal services listings.